“Prospettive Fantastiche” (Fantastic Perspectives), a capsule collection of four carpets designed by MM Company for Matteo Pala, which draws inspiration from two-dimensional pencil sketches made by an architect while noting down design ideas born during a phone call.
Arcadia, Volumia, Elisia e Triplia are the names of the 4 drawings: compositions of “fantastic” geometric volumes, built starting from perspective projections that can be perfectly observed from every perspective.
The rugs are the result of a combination of widespread creativity, materials and know-how. Each piece was designed in the design office of MM Company in Milan, then completely handknotted by expert Indian craftsmen - who follow ancient techniques and use the finest quality materials such as New Zealand wool and the silk - and then presented in Matteo Pala's exclusive showroom in Vicenza, located in the historical palace Villa Zileri.
The Prospettive Fantastiche collection is available in a sophisticated and minimalist colour palette and enriched by a materiality given by the different heights of the pile: to accentuate the vanishing lines and the sense of depth, the closer we get to the centre the shorter the pile is.
The result is a synthetic and rationalist composition, made up of independent elements, but concatenated by a single graphic sign.
MM Company is a creative consultancy agency that creates and coordinates every aspect of the brand experience: branding and graphics, communication and design. MM Company services include strategic consulting; corporate identity and coordinated image, catalogues, websites; creative digital platform management, social media, newsletters and copywriting; devising and producing advertising campaigns, video and photo shoots; designing objects, exhibit areas, window displays or stands. Right up to taking over the creative direction of a brand in its entirety. A comprehensive business support service. An approach that is both creative and pragmatic, capable of addressing the multi-faceted world of marketing communication in an inclusive, integrated and kaleidoscopic manner.
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